Too many calls, not enough clients
You're spending 30–60 minutes with people who are curious but not committed, interested but not ready, or simply not the right fit. Each call costs you time you don't get back.
For coaches & consultants
Stop taking discovery calls with people who aren't ready.
DemandSpark replaces your discovery call intake with an agent-driven assessment — a real conversation that qualifies fit, readiness, and intent before you ever get on the phone. You speak to fewer people. The ones you do speak to are worth your time.
Take the assessmentSee exactly what your prospects will experience
Start your free trialThe problem
The discovery call problem no one talks about.
Your intake form tells you nothing
A Typeform with five questions produces five answers. It doesn't tell you whether someone is serious, whether they can afford to work with you, or whether they understand what working together actually requires.
Your lead magnet gives away value and qualifies nothing
The PDF gets downloaded. The checklist gets saved. You get an email address and a vague signal of interest. Nothing about whether this person is ready to invest in solving the problem.
The people who should be on a call with you are out there — they're just mixed in with everyone else, and you have no way to tell them apart before the call happens. DemandSpark changes that.
What DemandSpark does
An assessment that qualifies while it converts.
You define the criteria. The agent runs the conversation. You receive a scored, enriched record for every prospect — before you've spoken to them.
01
Qualifies fit before the call
The agent covers the topics that matter to you — budget readiness, problem clarity, timeline, motivation, prior attempts. It probes where answers are vague. It skips what's already clear. Every prospect who reaches your calendar has been through the same rigorous, consistent qualification your best conversations have — without you being in the room.
02
Gives prospects something worth having
When the assessment completes, the prospect receives a living, personalised result at their own URL. A genuine picture of where they stand, what their biggest constraint is, and what the right next step looks like. This is not a score out of 100. It is a specific, high-quality output that they will read, return to, and share. The quality of the result is the reason they complete it.
03
Arrives in your CRM ready to act on
Every completion creates a record in your CRM with a reasoned score, a context summary of what the agent learned, segmentation tags, and a recommended next action. You open the call knowing exactly who you're speaking to and what they care about. The conversation starts warm.
Live result preview
What your prospects receive.
Your Practice
Confidential
to you
to you
Your pipeline has volume — but qualification is the constraint.
68Readiness
Demand is there. Inbound interest is consistent — the gap is knowing who is ready before the call.
Qualify earlier. Discovery calls are your biggest time cost — pre-call assessment is your highest-leverage fix.
Ask your result“What should I prioritise first?”
Lead scored & synced to CRM
This is what a completed assessment looks like — a specific, high-quality result composed in real time from what the agent learned. Not a templated score page. Not a generic PDF. A result that belongs to the prospect and keeps working for you.
Prospects can interrogate their result. They can ask why they scored the way they did, what would change if their situation were different, what to prioritise first. The agent answers from the context of their specific assessment.
The lifecycle
The assessment keeps working after completion.
Most intake tools stop the moment someone submits. DemandSpark keeps going.
Assessment completes
The prospect receives their result. You receive a scored, enriched record in your CRM.
You follow up with context
You know who this person is, what they told the agent, where they scored, and what they care about. Your first message is specific. It doesn't feel like a sequence — it feels like you were listening.
The result keeps working
The prospect can revisit their result, interrogate it further, and share it. Each interaction is logged. The qualification picture deepens automatically.
Content matched to their gaps
When you publish new content — a podcast episode, a LinkedIn post, a blog piece — DemandSpark matches it to the prospects whose assessments are most relevant. The right piece reaches the right person at the right moment.
Available on Ignite and EmberPipeline intelligence, not guesswork
The platform shows you how your prospect pool is evolving — who's moving toward readiness, who's stalled, who needs a nudge. You spend your follow-up time on the people worth spending it on.
Questions
The questions coaches ask us.
Won't this feel impersonal to my prospects?
The opposite. The agent asks better follow-up questions than most intake forms — because it listens to what you just said and responds to it. Prospects consistently describe the experience as feeling like someone was actually paying attention. The result they receive is specific to them in a way no templated PDF ever could be.
I already have a discovery call process that works — why change it?
You don't have to replace your discovery call. You can use DemandSpark to qualify before it — so the calls you do have are with people who are already warmed, already assessed, and already familiar with what working with you looks like. Your process gets better. Your close rate goes up.
How long does it take to set up?
The goal for your trial is to have your first live assessment and your first captured lead before day seven. Most coaches get there in a few hours — defining what you want the assessment to cover, setting up the result, and publishing to a URL. We include founding-user onboarding on every trial: a short setup call on sign-up and a check-in before the trial ends.
What does my audience actually complete an assessment about?
That's your design decision — and the most important one. Common frameworks for coaches and consultants: readiness assessments (is this person ready to invest in solving this problem), diagnostic assessments (what's the root constraint in their situation), fit assessments (is my offer the right one for where they are). DemandSpark works for any of these — you define the topic set and the outcome, the agent handles the conversation.
Pricing
Priced for pipeline, not for features.
Every paid tier connects to the same CRM suite. Higher tiers get richer data exchange — integration depth is the gate, not access.
Solo coaches and consultants typically start on Spark or Ignite. Spark gives you two live assessments and 250 leads per month — more than enough to qualify a full pipeline at the volume most independent practitioners run. Ignite adds unlimited assessments, content matching, and the analytics dashboard for when you're ready to scale.
Spark
For solo founders and small teams running their first demand-gen experiences.
£79/ month
- Includes
- Up to 2 active experiences
- 250 leads per month
- Reasoned scoring & context summary
- Custom branding — no DemandSpark badge
- HubSpot & Mailchimp integration
- Email support
Ignite
For growing businesses running active demand gen with real pipeline volume.
£199/ month
- Everything in Spark, plus
- Unlimited active experiences
- 1,500 leads per month
- Advanced scoring, segmentation & tags
- Full CRM integration suite
- Interrogable result experiences
- Multi-user (5 seats) + analytics dashboard
- Priority support
Ember
For agencies building experiences for clients, and teams with serious lead volume.
£699/ month
- Everything in Ignite, plus
- Unlimited leads
- Content graph integration — agent matches your published content to specific prospects
- Agent-driven lifecycle: contextual re-engagement, multi-touch qualification
- White-label for client delivery
- Unlimited seats
- Custom onboarding + dedicated success contact
- SLA support
All prices GBP per month. Annual billing available. 14-day free trial at Ignite — no card required.
Try it
See what your prospects will experience.
Take the assessment below. It's built on DemandSpark — the same experience your prospects will have when you build your own. You'll receive a personalised result at the end. You'll also see exactly why it converts.