Typeform
Form builder
One question at a time feels friendlier — but the intelligence is zero. Fixed order, no adaptation, dumb output.
A data dump your sales team still has to interpret by hand.
Intelligent demand generation
Intelligent inbound that compounds.
Most tools treat qualification as a transaction. Prospect gives data, you give content — done. DemandSpark is a different object entirely. The assessment runs itself. The result belongs to the prospect and keeps working for you. Every interaction sharpens the qualification picture. The asset never goes cold.
14 days freeFull Ignite accessNo card required
Hale & North
Confidential
to you
to you
You're closer to scale than your pipeline suggests.
74Readiness
Demand is real. Inbound is healthy and qualified — the constraint is downstream.
Fix conversion first. Hand-offs leak between MQL and proposal — your biggest single lever.
Ask your result“What should I fix first?”
Lead scored & synced to CRM
It sits in the gap between better UX with zero intelligence and scored output that's mechanical and rigid — the conversion mechanic of scorecard marketing, with genuine reasoning.
The tools you use today
Every lead-gen tool fails in the same place.
They collect. They don't reason. The experience ends at submission and you're left interpreting data instead of acting on intelligence.
ScoreApp
Scorecard quiz
Scorecard marketing is a genuinely smart idea. But the scoring is arithmetic on a fixed rubric and the tree is rigid and pre-built.
Every result page is a template with the numbers swapped in.
PDF lead magnets
Gated content
Valuable content, but no qualifying work. It produces an email address — generic by nature, never specific to the individual.
An email address, not pipeline intelligence.
None of them reason in real time. None adapt to what they learn. None deliver something a prospect genuinely wants to receive.
DemandSpark does all three. An agent runs the conversation, composes a result worth sharing, and hands you a lead you can act on the moment it lands.
There's a second failure none of them have solved: every one of these tools treats the asset as disposable. The prospect submits, the experience ends, and the marketer is left chasing a cold lead. DemandSpark is built around a different model — the assessment is the start of an ongoing relationship, not the end of a transaction. The result lives at a URL. The agent continues working. Qualification deepens with every subsequent interaction, automatically, until the prospect is ready to buy.
For the marketer
Build it once. The agent runs it forever.
No question-tree design. No form builder. No rigid rubric construction. You define the goal — DemandSpark composes the experience.
STEP 01
Build
Define the outcome, the topic set, and the result type. DemandSpark composes the conversation from your goals — what gets captured, what the experience should produce.
STEP 02
Deploy
Publish to a branded URL. Share it over email, LinkedIn, and paid campaigns, or embed it in a page you already have. Your brand, never ours.
STEP 03
Receive
Leads arrive enriched, scored, and tagged — pushed to your CRM automatically. The dashboard shows completion, score distribution, and drop-off.
Agent-driven conversation
Not a fixed question tree. The agent has an outcome schema to fill and a topic set to cover — it decides sequence, depth, and mode based on what it learns.
- Skips irrelevant areas, probes ambiguity
- Structure stays visible the whole way
- Switches input modes seamlessly
A result worth receiving
When the conversation completes, the prospect gets a living web experience — composed in real time, visually considered, and genuinely specific to them.
- Specific, not assembled from buckets
- Interrogable — they can ask it why
- Lives at a URL — revisit, share, update
Enriched pipeline intelligence
Every completed experience returns as a qualified lead — reasoned, summarised, and tagged. Pushed straight to your CRM, ready to act on.
- Reasoned score — intent, fit, readiness
- Full context summary + segment tags
- Recommended next action
The platform
The intelligence doesn't stop at the assessment.
DemandSpark keeps working after every prospect completes a spark — matching content, sharpening audiences, and surfacing where demand is forming.
Content intelligence
Available on Ignite and EmberThe platform monitors your published content — blog, podcast, LinkedIn, YouTube — and matches new pieces to specific prospects based on what their assessment revealed. Not broadcast. Not a drip sequence. Contextual matching grounded in what the agent already knows about each person.
Paid media intelligence
Available on Ignite and EmberYour highest-scoring prospects define your ICP. DemandSpark turns that into actionable targeting briefs for Meta, LinkedIn, and Google — audience parameters, suppression signals, and creative hooks written in the language your best prospects use in their own assessments.
Emerging demand signals
Available on EmberBefore prospects find you, conversations about the problems you solve are already happening. DemandSpark monitors rising search queries, LinkedIn threads, podcast topic frequency, and Reddit discussions — scoped to your offer — and surfaces spark opportunities before competitors notice the signal.
The longer you use the platform and the more content you publish, the smarter the matching gets. That's a switching cost that builds itself.
The experience
A conversation that's paying attention.
Topic-bounded and adaptive. The prospect always knows where they are; the agent always knows where it's going. The path is intelligent — the arc is clear.
Hale & North
3 / 5
ContextDemandConversionTeamGoals
Advisor
Your inbound looks strong. Where do qualified leads most often stall before they become proposals?
You
Honestly, between the discovery call and the proposal going out.
Advisor
Got it. Roughly how long does that hand-off usually take?
Under a week1–2 weeksLonger
Adaptive, never rigid
The agent decides the sequence and depth of what it asks. It validates in real time, probes where answers are vague, and skips what doesn't apply.
The right input, every time
Date pickers, option sets, or natural language — the agent chooses the mode that fits the question. Mode-switching is seamless to the prospect.
Bounded by design
The agent operates inside defined topics and a defined outcome schema. It can't go off-topic — which is exactly what makes the output consistent and trustworthy.
Where it lands
Same intent. Genuinely different intelligence.
DemandSpark occupies the same lane as scorecard lead-gen — and delivers it with real reasoning instead of mechanical scoring.
| Capability | Typeform | ScoreApp | DemandSpark |
|---|---|---|---|
| Adaptive conversation path | — | — | Yes |
| Reasoned lead scoring | — | Mechanical | Reasoned |
| Personalised result experience | — | Templated | Composed live |
| Interrogable result | — | — | Yes |
| Living result (persists & updates) | — | — | Yes |
| Enriched CRM pipeline | Basic | Basic | Reasoned |
| Qualification lifecycle after submission | — | — | Yes |
| Content matched to individual prospects | — | — | Yes |
| Paid media audience briefs from assessment data | — | — | Yes |
| Custom branding on all paid plans | Yes | Business+ only | Always |
Pricing
Priced for pipeline, not for features.
Every paid tier connects to the same CRM suite. Higher tiers get richer data exchange — integration depth is the gate, not access.
Spark
For solo founders and small teams running their first demand-gen experiences.
£79/ month
- Includes
- Up to 2 active experiences
- 250 leads per month
- Reasoned scoring & context summary
- Custom branding — no DemandSpark badge
- HubSpot & Mailchimp integration
- Email support
Ignite
For growing businesses running active demand gen with real pipeline volume.
£199/ month
- Everything in Spark, plus
- Unlimited active experiences
- 1,500 leads per month
- Advanced scoring, segmentation & tags
- Full CRM integration suite
- Interrogable result experiences
- Multi-user (5 seats) + analytics dashboard
- Priority support
Ember
For agencies building experiences for clients, and teams with serious lead volume.
£699/ month
- Everything in Ignite, plus
- Unlimited leads
- Content graph integration — agent matches your published content to specific prospects
- Agent-driven lifecycle: contextual re-engagement, multi-touch qualification
- White-label for client delivery
- Unlimited seats
- Custom onboarding + dedicated success contact
- SLA support
All prices GBP per month. Annual billing available. 14-day free trial at Ignite — no card required.
Your first live experience and first captured lead — before day seven.
That's the whole goal of the trial. Not feature exploration — a real result, a real lead, and the moment you see why the output is the product.
14 days · full Ignite access · founding-user onboarding included
Questions
The things people ask first.
Is this a quiz tool or a chatbot?
Neither. A quiz implies a rigid, pre-built question tree; a chatbot implies no boundaries and no visible arc. DemandSpark is an agent-driven experience — bounded to your topics and outcome, but free to adapt the path within them. Structure is always visible to the prospect.
What does the prospect actually get at the end?
A living, personalised web experience at its own URL — a headline that captures their specific situation, the findings, what matters most to address first, and a layer where they can interrogate the result. Not a PDF, not a templated score page. They can revisit and share it.
How is the lead scoring different from a scorecard tool?
Scorecard tools run arithmetic on a fixed rubric. DemandSpark's agent reasons about intent, fit, and readiness from the full conversation, then returns a reasoned score, a context summary, segmentation tags, and a recommended next action — pushed straight to your CRM.
Will my brand show, or yours?
Yours. DemandSpark branding is never visible on any paid plan — the prospect experiences your business, not the tool. Ember adds full white-label for agencies delivering on behalf of clients.
Which CRMs does it connect to?
All paid tiers reach the same suite — HubSpot, Salesforce, Pipedrive, ActiveCampaign, and Mailchimp. The tier decides depth, not access: Spark does one-way field mapping; Ignite adds bidirectional sync, score write-back, and workflow triggers; Ember adds emerging demand signals and full lifecycle orchestration.
Does the platform do anything after the assessment completes?
Yes — and that's a core part of what DemandSpark is. After a prospect completes an assessment, the agent continues working: matching new content you publish to their specific gaps, triggering contextual re-engagement at the right moment, and deepening the qualification picture over time. The asset doesn't go cold. It keeps warming the lead until they're ready to buy.
What does the content intelligence feature do?
DemandSpark connects to your content channels — blog, podcast, LinkedIn, YouTube — and monitors what you publish. When new content appears, the platform matches it to the prospects whose assessments are most relevant to that topic and surfaces them for contextual outreach. It's not a broadcast. It's not a drip sequence. It's the right piece of content reaching the right prospect at the right moment, grounded in what the agent already knows about them.
How does the free trial work?
14 days of full Ignite access, no credit card required. There's no permanent free tier — the time pressure is intentional. Early users also get hands-on founding-user onboarding: a short setup call at sign-up and a check-in before the trial ends.